Addressing vaccine hesitancy is complex and context-specific, and it involves tailored strategies that are evidence-informed. Simply giving people more information about vaccine risks/benefits is often unsuccessful because “knowledge deficit” approaches do not account for the myriad ways that knowledge is mediated in our social world.
In this project, we hope to understand how web and social media usage influences expectations about information sources and vaccination decision-making processes, and the implications for health authorities’ communication strategies. In the current infodemic context, our project will identify innovative, fun and interactive tools leveraging digital technologies to deliver positive messages on COVID-19 vaccination.
